The holiday shopping season is underway and finding the right toy or game for his or her kids is the goal of every parent. A vast range of new toys has been introduced in recent months.

Joining us in this episode to look at the recent changes is consultant and branding expert, Richard Gottlieb, of Global Toy Experts.

"The toy industry is a nineteenth-century industry that's trying hard to break into the twenty-first," says Richard. "It's had a lot of difficulty dealing with the digital aspect of play that's become so popular."